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United Coin Machine Company
Headquartered in Las Vegas, Nevada, United Coin Machine Company was established in 1957 and has since grown to a company with over 600 customers across Nevada including bars, casinos, convenience, drug, and grocery stores. United Coin is a leader amongst route operators in the evolution of multi-game, multi-denomination video poker machines, on-line game management systems, networked multi-site player tracking systems, and innovative automated promotional systems. Until the mid 1990’s, gaming route operators functioned primarily as service providers, collecting coin and servicing the games. Through a series of technological advances, United Coin has been able to transform its route operations to be a full service, turn-key provider of gaming devices to its customers. Through the combination of installation of bill acceptors and automated cash dispensers, United Coin led the way in player-centric improvements and location safety, and ultimately developed the linked promotional system which changed the face of small, independent location gaming: Gamblers Bonus.
 



Gamblers Bonus slot club was born out of the business of marketing to the local gaming player. With the goal of mirroring the benefits of a large casino’s player tracking and bonus system, Gamblers Bonus links games in any location serviced by United Coin, anywhere in Nevada.

Gamblers Bonus provides reliable electronic means to identify players, monitor their wagers, and reward them accordingly. Its player tracking systems provides a variety of product benefits to players as well as location owners. Players are rewarded cash for frequent play, jackpots and other bonuses while owners utilize Gamblers Bonus as a marketing tool to attract and retain good players at their location. As a result, our locations receive a high customer return rate, with logged on play over 65%.

Gamblers Bonus player tracking system has the ability to generate player databases exclusive to each individual location. Location owners have the opportunity to partner directly with United Coin’s marketing staff to effectively analyze statistical gaming data and develop marketing strategies to retain existing business as well as drive new business.

 



In addition, United Coin also manages various casinos throughout the Nevada market. While the company’s main focus is route operations, we actively oversee small to mid-size casinos under a space lease or participation management structure. This division has been growing over the last few years and is constantly looking for more opportunities within this space. In addition, United Coin frequently provides short term activation and extensions for locations looking to keep their licenses active.


 

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